Archive for October, 2013

Hugging the Chaos

In his article, “Hugging the Chaos” content marketing strategist, author and speaker Robert Rose addresses the inherent contradiction, and yet importance, of learning to approach and embrace that which we feel fearful or uncomfortable with. In the face of chaos, he describes how story-telling can be a powerful tool which emerges to create a new experience. Applied to a marketing context, he discusses how his grandfather’s words  ‘when you create a new experience for someone, you get to experience it – and in turn it creates new opportunity for you’ have become integral to his concept of story-telling in marketing , and in particular , creating stories and new experiences for clients. Continue Reading →